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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Product details
| Management number | 201813073 | Release Date | 2025/10/08 | List Price | $79.86 | Model Number | 201813073 | ||
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Format: Hardback
Length: 274 pages
Publication date: 02 August 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658447120
Edition number: 2024 ed.
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