New Arrivals/Restock

A woody spicy aromatic fragrance for men featuring pine needles, incense & cedarwood that evokes strength, depth & a soulful masculinity Inspired by the journey of self-discovery & the courage to embrace one's true self, this scent reflects modern heroism with a refined British spirit Fresh, smoky, warm, earthy, mysterious & clean with a bold character that feels both invigorating & introspective Top Notes are Pine needles & Olibanum which open with a crisp, resinous freshness that sets a powerful aromatic tone Middle Notes are Benzoin & Incense that add a rich, warm & slightly sweet depth with a spiritual, meditative quality Base Notes are Atlas cedar, Himalayan cedar & Virginia cedar which create a robust, woody foundation with lasting intensity Launched in 2022 as part of Burberry’s evolving Hero fragrance collection Best suited for autumn & winter seasons, ideal for evening wear or special occasions where elegance & strength are desired Made in Spain