Demystifying Digital Transformation: Non-Technical Toolsets for Business Professionals Thriving in the Digital Age

This book provides executives with the tools they need to lead their organization's digital transformation successfully, as over 80% of digital transformation engagements fail to reach their objectives. It emphasizes the importance of data as the prime lever in this innovation wave and introduces tools such as data visualization, simulated prototyping, video editing, and Whiteboarding to simplify and deliver business outcomes. Case studies of companies like Hertz, BBC, and Domino's Pizza are explored.

Format: Paperback / softback
Length: 410 pages
Publication date: 11 December 2023
Publisher: APress

The importance of equipping yourself with the right tools to approach digital transformation within your organization cannot be overstated. In today's rapidly evolving digital landscape, over 80% of digital transformation engagements fail to meet their objectives, as reported by a survey conducted by Couchbase. The challenge at hand is that the pace of change in digital has left business users struggling to keep up. This book, specifically geared towards non-technical professionals, aims to guide executives on their journey to lead this innovation wave.

Data has emerged as the primary catalyst driving this transformation, accelerating the pace of change by 25 years compared to previous innovation waves. Companies are finding it challenging to adapt as their internal processes and tools are not designed to handle such rapid changes. As a result, they often resort to outsourcing the responsibility for digital transformation to IT teams and external system developers, leading to numerous problems.

To overcome these challenges, this book introduces and simplifies a range of toolsets, including data visualization, simulated prototyping, video editing, and Whiteboarding. These tools will be demonstrated to help you leverage them effectively to achieve your business goals. Case studies featuring the digital transformation journeys of companies such as Hertz, BBC, Domino's Pizza, and many more will be explored, providing valuable insights and practical examples.

By the end of this book, you will have gained the knowledge and skills necessary to derive business outcomes and KPIs to successfully direct digital transformation initiatives. You will also have a deeper understanding of new toolsets that business owners can use to collaborate effectively with data scientists, data analysts, and data engineers. Additionally, you will recognize the value of data and learn how to align data monetization with business goals.

Whether you are a non-technical business owner or a professional seeking to enhance your digital expertise, this book is designed to empower you to navigate the complexities of digital transformation and lead your organization toward success in the digital age.

Weight: 646g
Dimension: 235 x 155 (mm)
ISBN-13: 9781484294987
Edition number: 1st ed.