Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change Agents

Research in cognitive science over the last 30 years shows that much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This book bridges the gap between the latest research on cognitive science and culture, providing a valuable guide for change leaders, CEOs, and practitioners on how to sustainably work with and change this important resource.

Format: Paperback / softback
Length: 218 pages
Publication date: 01 March 2022
Publisher: Taylor & Francis Ltd

Over the past three decades, extensive research in cognitive science has revealed a significant portion of our understanding of culture within the business world to be rooted in myth, wishful thinking, outdated science, or simply inaccurate. Consequently, culture-shaping and change initiatives within organizations often yield minimal tangible impact on the daily experiences of employees. This book serves as a crucial bridge between the latest advancements in cognitive science and cultural dynamics, offering valuable insights for change leaders, CEOs, and practitioners seeking to effectively engage and transform this vital resource. It addresses numerous critical questions that have plagued the field of culture work, including:

Why do so many CEOs and management consultants advocate for culture change, despite the limited success of such interventions?

Why do CEOs persist in believing that culture originates at the top, despite the lack of empirical evidence in anthropology to support this claim?

Why do most culture-shaping approaches fail to provide effective solutions for impacting culture in global companies?

Why do we continue to hold the belief that culture has a profound influence on our behavior, even though scientific research indicates otherwise?

Why do many culture-shaping projects prioritize corporate values, despite the challenges posed by modern science regarding the difficulty of changing personal values?

What insights from the past 30 years of cognitive science are shedding light on the true nature of culture and paving the way for more impactful and sustainable interventions?

This book elucidates the reasons behind these phenomena, emphasizing the role of everyday business practices beyond the realm of Human Resources in driving culture change. By leveraging the brain's synaptic plasticity, which can only be altered through the establishment of new, sustained, and widespread organizational habits and routines, this groundbreaking guide provides a definitive roadmap for achieving lasting cultural transformation.

Weight: 467g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367532482