Ecolabels, Innovation, and Green Market Transformation: Learning to LEED

This book develops a path to decarbonization through Green Market Transformation, assessing the role of the green building movement in addressing sustainability challenges and suggesting new ways of marshalling markets through voluntary efforts.

Format: Paperback / softback
Length: 225 pages
Publication date: 03 November 2022
Publisher: Cambridge University Press

This book explores a comprehensive pathway to decarbonization through the process of Green Market Transformation. Matisoff and Noonan undertake a thorough assessment of the scope and profound impact of the green building movement, which is actively striving to decarbonize a sector responsible for more than a third of global carbon emissions. They delve into the movement's role in addressing sustainability challenges within the building and construction industry, while also proposing innovative strategies for leveraging markets through voluntary industry efforts to steer society towards a more sustainable future. Matisoff and Noonan present a compelling narrative of the success story of the green industry, highlighting it through the lens of green buildings and ecolabels. By integrating case studies with recent interdisciplinary scholarship, the authors offer a comprehensive account of the opportunities and limitations associated with relying on voluntary approaches to regulation.

Introduction:
The green building movement has emerged as a powerful force in the fight against climate change, with its focus on sustainable design and construction practices leading to significant reductions in carbon emissions. This book aims to explore the scope and impact of this movement, as well as its potential to drive decarbonization across various sectors.

Scope and Impact of the Green Building Movement:
Matisoff and Noonan begin by examining the global scale of the green building movement, highlighting its presence in both developed and developing countries. They note that the movement has grown rapidly in recent years, driven by a growing awareness of the environmental and economic benefits of sustainable building practices. The authors argue that the green building movement has the potential to decarbonize a significant portion of the building and construction sector, which accounts for a significant portion of global carbon emissions.

Addressing Sustainability Challenges:
One of the key strengths of the green building movement is its ability to address sustainability challenges within the building and construction sector. By promoting the use of renewable energy sources, energy-efficient building materials, and sustainable design principles, the movement aims to reduce the environmental impact of buildings and construction projects. Matisoff and Noonan discuss the various sustainability challenges faced by the industry, such as energy consumption, waste generation, and water usage, and how the green building movement is addressing these challenges.

New Ways of Marshalling Markets:
In addition to promoting sustainable design and construction practices, the green building movement is also exploring new ways of marshalling markets through voluntary efforts. Matisoff and Noonan discuss the role of green building certifications, such as LEED and BREEAM, in driving market demand for sustainable buildings. They also explore the use of green bonds and other financial instruments to incentivize the development of sustainable buildings.

Success Story of the Green Industry:
Matisoff and Noonan provide a compelling narrative of the success story of the green industry, seen through the lens of green buildings and ecolabels. They highlight the growth of the green building market, the increasing number of sustainable buildings being constructed, and the positive impact these buildings have on the environment and society. The authors also discuss the challenges faced by the green industry, such as the need for more standardized certification systems and the need to overcome resistance from some stakeholders.

Conclusion:
In conclusion, this book offers a comprehensive exploration of the green building movement and its potential to drive decarbonization across various sectors. Matisoff and Noonan provide a valuable insight into the scope and impact of the movement, as well as its innovative strategies for marshalling markets through voluntary industry efforts. The book is a must-read for policymakers, industry professionals, and anyone interested in sustainable development and climate change mitigation.

Weight: 500g
Dimension: 151 x 228 x 24 (mm)
ISBN-13: 9781108744843