Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships

Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships is a book by veteran entrepreneur and tech leader Bob Moore that provides a guide to using a company's Partner Ecosystem to unlock leads, break sales records, scale organization, and build a once-in-a-generation business. It explains why partnerships are no longer the domain of "partner people" and how they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

Format: Hardback
Length: 240 pages
Publication date: 04 March 2024
Publisher: John Wiley & Sons Inc

In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore offers an intuitive and insightful guide to leveraging your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business.

In the book, you'll discover why partnerships are no longer the exclusive domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

You'll learn about:

Transformational technologies that bring partner data to your fingertips.
Savvy companies and executives who convert that data into untapped growth opportunities.
Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth.
An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth, will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

Weight: 496g
Dimension: 168 x 322 x 24 (mm)
ISBN-13: 9781394226832