From Medicaid to Microenterprise: A Guide to Launching a Business with Public-He

Are you passionate about helping people while building financial independence?
Medicaid Money: Turning Care Into a Business is your roadmap to launching a venture that makes a difference and gets paid for it.

This guide walks you through how Medicaid funds flow, what types of businesses can qualify, and how to align your idea with real health outcomes that payers and states value. From transportation services and peer support to home care, wellness programs, and social impact ventures, this book gives you the tools to turn community needs into sustainable business opportunities.

Packed with worksheets, examples, and step-by-step activities, you’ll learn how to:

Identify Medicaid-aligned business models

Build a health-focused business plan

Win contracts with managed care organizations and health systems

Apply for grants, incubators, and alternative funding

Launch a pilot, prove your impact, and scale up sustainably

Whether you’re an entrepreneur, caregiver, or community leader,