Logos that Last: How to Create Iconic Visual Branding
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Product details
| Management number | 201816162 | Release Date | 2025/10/08 | List Price | $10.13 | Model Number | 201816162 | ||
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Logos That Last is a guide for designers and brand strategists to create iconic visual branding that stands the test of time, with insights and techniques from award-winning graphic designer Allan Peters. It includes case studies, tips, and strategies for building great relationships with clients and turning a passion into a profession.
Format: Hardback
Length: 208 pages
Publication date: 09 November 2023
Publisher: Quarto Publishing Group USA Inc
Discover the secrets to creating iconic visual branding that will stand the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has compiled a comprehensive guide for designers and brand strategists of all levels, drawing on his 20-year career of creating hundreds of logos for top brands and personal passion projects. In this landmark book, Peters shares his unique creative process for the first time, offering valuable insights into building great relationships with clients, cultivating consistency and productivity, and transforming a good idea into a great logo.
Logos That Last includes detailed case studies that follow designs from concept to completion, providing valuable insights into the creative process. You'll learn tips and strategies for turning a good idea into a great logo, as well as how to extend a great logo into a dynamic brand system. The book also offers advice for turning your passion into your profession, offering practical tips and insights for those looking to make a career in graphic design.
With Logos That Last, you'll gain hands-on experience through Peters's step-by-step process, learning how to create inventive, thoughtful, and enduring logos that will leave a lasting impression. Whether you're a seasoned designer or just starting out, this book is a must-have for anyone looking to elevate their branding game and create logos that truly stand the test of time.
Weight: 984g
Dimension: 222 x 263 x 21 (mm)
ISBN-13: 9780760383179
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