No-Excuses Innovation: Strategies for Small- and Medium-Sized Mature Enterprises

The case for innovation and a clear, targeted strategy for planning and implementation that will help small- and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal is made in No-Excuses Innovation. This book also details how innovation, and thus reinvention and renewal, can be most effectively and efficiently implemented, with case studies and narrative examples drawn from industry and the academy.

Format: Hardback
Length: 272 pages
Publication date: 01 August 2022
Publisher: Stanford University Press

The case for innovation and a clear, targeted strategy for planning and implementation that will help small- and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal is compelling. In contrast to large companies, SMMEs often lack the relative economies of scale and scope to understand and invest in innovation, leaving them at a sustained disadvantage with no perceived path of renewal. As SMMEs approach maturity, it is common for them to choose to only maintain the safety of the maturity attained rather than opt for a strategy that includes constant reinvention and renewal. However, as Bruce A. Vojak and Walter B. Herbst argue, this path of seemingly least risk and least resistance can be the most detrimental to the company in the long run.

The real risk is to not innovate. No-Excuses Innovation makes a compelling case to owners, advisors, executives, and leaders, as well as those in the trenches, of the value of innovation: why it is worthy of investment and what it can do for the health and longevity of a company. This book also details how innovation, and thus reinvention and renewal, can be most effectively and efficiently implemented. With case studies and narrative examples drawn from their time in industry and the academy, the authors present a valuable strategy guide specific to SMMEs and to one of the biggest existential dilemmas they encounter.

Weight: 590g
Dimension: 160 x 240 x 27 (mm)
ISBN-13: 9781503627581