Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941

This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.

Format: Paperback / softback
Length: 234 pages
Publication date: 15 June 2020
Publisher: Peter Lang Publishing Inc

Since the invention of the telephone in 1876, publicity has played a pivotal role in the growth and development of the telecommunications industry. In its early years, the Bell company held a patent monopoly on the telephone technology, which allowed it to dominate the market and establish a strong foothold. However, as Alexander Graham Bell's patents expired, the company faced fierce competition from other players in the industry, as well as the scrutiny and intervention of the public and the U.S. government.

To maintain control of the telephone network, the Bell company resorted to various strategies and tactics. One of the most notable was its establishment of one of the earliest and most effective public relations programs of its time. The company recognized the importance of building a positive reputation and engaging with the public to ensure its continued dominance.

To achieve this, the Bell company employed a team of skilled publicists who worked closely with other executives to create a company where public relations permeated almost every aspect of work. They leveraged employee programs, stock sales, and technological research to promote the company's brand and values, while also shaping the legal, political, media, and cultural landscape.

While the Bell company's public relations efforts were met with criticism from some quarters, who accused it of disseminating propaganda, the company's desire to promote and protect its monopoly propelled the creation of a corporate public relations program that had far-reaching consequences. The program not only helped to shape the public's perception of the company but also influenced the legal and regulatory framework surrounding the telecommunications industry.

Furthermore, the Bell company's public relations program played a significant role in shaping the cultural and societal landscape of the time. The company's advertising campaigns and promotional activities helped to popularize the telephone and make it a household necessity. They also contributed to the development of mass media and advertising as we know it today.

In conclusion, the invention of the telephone in 1876 marked the beginning of a new era in communication and technology. The Bell company's establishment of one of the earliest and most effective public relations programs played a crucial role in its growth and development, as well as in shaping the legal, political, media, and cultural landscape of the time. The program's legacy continues to be felt today, as public relations continues to play a vital role in the success of businesses and organizations across a wide range of industries.

Weight: 374g
Dimension: 150 x 224 x 17 (mm)
ISBN-13: 9781433147340
Edition number: New ed