Qualitative Research Methods for Business Students: A Global Approach

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings, with case studies, exercises, and activities to help students apply their learning.

Format: Hardback
Length: 296 pages
Publication date: 25 April 2024
Publisher: Sage Publications Ltd

Qualitative Research Methods for Business Students: A Global Approach offers a comprehensive and user-friendly exploration of qualitative research methods and their philosophical foundations. This textbook equips readers with the knowledge and skills required to adeptly navigate the ever-evolving realm of qualitative research. Key features include:

Case Studies: These insightful case studies showcase the profound impact of qualitative research on shaping business decisions and strategies. By examining real-world examples, readers gain a deeper understanding of how qualitative insights can contribute to effective decision-making.

Exercises and Activities: Engaging exercises and activities allow readers to apply their learning and reinforce the concepts covered in the textbook. These practical exercises provide hands-on experience and help readers develop a practical understanding of qualitative research methods.

Suitable for Undergraduate and Postgraduate Students: This textbook is designed to cater to undergraduate and postgraduate students interested in utilizing qualitative methods in their research projects or dissertations. Whether you are pursuing a business degree, marketing, or any other field, this resource will provide you with the necessary tools and insights to excel in your qualitative research endeavors.

Contributors: Dr. Kingsley O. Omeihe holds the position of Associate Professor for Marketing and Small Business at the University of the West of Scotland. He is a renowned expert in marketing and has extensive experience in qualitative research.

Prof. Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton. He has a wealth of experience in leadership and enterprise research, and his expertise in qualitative research methods adds valuable depth to this textbook.

In summary, Qualitative Research Methods for Business Students: A Global Approach is an essential resource for students and researchers seeking to understand and apply qualitative research methods in their business studies. With its comprehensive coverage, practical exercises, and expert contributions, this textbook provides a solid foundation for anyone interested in exploring the rich insights and perspectives offered by qualitative research.

Weight: 700g
Dimension: 232 x 186 (mm)
ISBN-13: 9781529601732