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Strategic International Marketing: Strategy Development and Implementation

Strategic International Marketing: Strategy Development and Implementation

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Product details

Management number 201814942 Release Date 2025/10/08 List Price $22.68 Model Number 201814942
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 402 pages
Publication date: 03 June 2024
Publisher: Taylor & Francis Ltd

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

Weight: 734g
Dimension: 175 x 246 x 25 (mm)
ISBN-13: 9781032467733
Edition number: 2 ed

Strategic International Marketing: Strategy Development and Implementation

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