The Blue Whale Plan: The long-gestation, high-stability business growth strategy

It's never too late to re-evaluate your goals and ambitions, and Phil Teasdale's Blue Whale Plan can help established businesses grow and transform. He has worked with over 6,000 small businesses in the UK, US, and Australia, identifying and developing growth opportunities, and is more interested in working with 'blue whales' who choose a different, more sustainable route to growth.

Format: Hardback
Length: 206 pages
Publication date: 05 December 2023
Publisher: Practical Inspiration Publishing

Are you a small business owner looking to take your company to the next level? Whether you're just starting out or have been in business for years, it's never too late to re-evaluate your goals and ambitions. However, if you're ready to grow your business after several years of trading, you might find that most of the advice and support out there is aimed at new start-ups.

Phil Teasdale, a successful small business owner himself, has spent the last 20 years working with over 6,000 small businesses in the UK, US, and Australia, identifying and developing growth opportunities. Recognising that most small businesses and small business owners do not fit the traditional myth of the high-growth start-up 'unicorn', he is much more interested in working with 'blue whales': businesses with a longer gestation, who choose a different, more sustainable route to growth.

In his book, 'Swimming with Blue Whales: How to Grow Your Business by Embracing the Power of Blue Whales', Phil shares his innovative and practical Blue Whale Plan, which has helped countless small businesses achieve remarkable growth and transformation. The book is divided into three sections:

Section 1: Understanding Blue Whales
In this section, Phil explains what blue whales are and why they are so important to the world of business. He also shares the characteristics of blue whales that make them successful, such as their long gestation period, their size, and their unique feeding habits.

Section 2: Applying the Blue Whale Plan to Your Business
Phil provides step-by-step guidance on how to apply the Blue Whale Plan to your own business. He covers topics such as identifying growth opportunities, developing a sustainable growth strategy, and building a strong team and culture.

Section 3: Case Studies
Throughout the book, Phil shares case studies of real-world small businesses that have successfully implemented the Blue Whale Plan. These case studies provide practical examples of how the Blue Whale Plan can work in different industries and business models.

One of the key insights that Phil shares in the book is that growth is not just about increasing revenue or profits. It's also about creating a positive impact on the world and the people around you. Blue whales, for example, play a critical role in regulating the ocean's ecosystem, and by adopting sustainable growth practices, small businesses can also make a positive impact on the environment.

Another important aspect of the Blue Whale Plan is that it focuses on building long-term relationships with customers and stakeholders. Phil believes that by providing exceptional customer service and creating a strong brand reputation, small businesses can build loyalty and trust, which can lead to long-term growth and success.

In conclusion, whether you're a small business owner looking to take your company to the next level or you're just starting out, 'Swimming with Blue Whales: How to Grow Your Business by Embracing the Power of Blue Whales' is a must-read book. Phil Teasdale's innovative and practical Blue Whale Plan has helped countless small businesses achieve remarkable growth and transformation, and his insights and case studies provide valuable guidance for anyone looking to build a successful and sustainable business. So why wait? Start swimming with blue whales today and take your business to the next level!

Weight: 470g
Dimension: 234 x 156 x 13 (mm)
ISBN-13: 9781788605731