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The Power of Instinct: The New Rules of Persuasion in Business and Life

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Product details

Management number 201814848 Release Date 2025/10/08 List Price $11.10 Model Number 201814848
Category

Format: Hardback
Length: 272 pages
Publication date: 11 July 2024
Publisher: PublicAffairs,U.S.

A renowned branding consultant and behavioral psychologist shows readers how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision.


Dimension: 241 x 152 (mm)
ISBN-13: 9781541703858


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