Web Usability: A Business-Minded Approach

Web Usability is a practical guide for managers and executives on the importance of usability, dealing with issues such as understanding how to handle web usability problems, determining which usability problems are critical, planning how much to spend on usability, measuring and justifying their usability efforts, and aligning user goals with their business goals. It will teach readers how to dramatically increase their web revenue potential, effectively reduce and eliminate extra, hidden, and special-handling costs, efficiently develop and maintain web sites, significantly improve web development ROI, and mend stressed or broken relationships between businesses and their partners and customers.

Format: Hardback
Length: 226 pages
Publication date: 20 April 2023
Publisher: John Wiley & Sons Inc

The success or failure of a website ultimately hinges on its usability. Annually, billions of IT dollars are allocated to website development for various purposes, including retail, customer service, intranet, and more. However, a significant portion of this investment is wasted due to inferior design and usability. Gartner research indicates that 90% of all websites have critical usability problems. Moreover, almost half of e-commerce websites lose up to 15% of potential revenue while incurring 15% extra costs due to usability issues. In many instances, usability problems not only frustrate users but also undermine and lead to the demise of numerous websites. They will continue to do so in the future.

Web Usability is a practical guide for managers and executives on the importance of usability. It addresses various issues, including:

Understanding how to handle web usability problems.

Determining which usability problems are critical and which ones are trivial.

Planning how much to spend on usability and what to expect in return.

Measuring and justifying their usability efforts.

Aligning user goals with their business goals.

Web Usability will teach readers how to:

Dramatically increase their web revenue potential.

Effectively reduce and eliminate extra, hidden, and special-handling costs.

Efficiently develop and maintain web sites.

Significantly improve web development ROI (return on investment).

Mend stressed or broken relationships between businesses and their partners and customers.

Improve competitive advantage.

In conclusion, web usability is a critical aspect of website development that cannot be overlooked. By investing in usability, businesses can enhance their online presence, improve customer satisfaction, and ultimately achieve greater success.

ISBN-13: 9780471244226